Wildtree Herbs:
What Happened?
Looking for Wildtree Products & Recipes? What happened? Here's an update - some help with your favorite recipes.
If you've been searching for Wildtree, wondering what happened to your favorite products, or trying to find those oils and seasonings you used to love, you're not alone.
I understand. It was part of my cooking journey, too.
In fact, this website originally featured many of their recipes and meal ideas. Over the years, as an independent rep, I've shared recipes, cooking tips and ways to make preparing dinner easier for busy families.
A lot has changed since then. But one thing hasn't changed: we still need to figure out what's for dinner every single day!
So, let's talk about what happened, but more importantly, how we're updating our recipes to make them useful again.
What About All Those Wildtree Recipes?
This is where I'm especially excited about what we're doing with this website. So let's get into that first.
Over the years, we've accumulated a collection of recipes, including many that originally called for Wildtree products.
Rather than simply deleting those recipes because the ingredients are no longer around, we're gradually updating them.
That means replacing Wildtree products with ingredients you can purchase at your local grocery store.
It also means simplifying directions when possible and adding practical cooking tips.
Our goal is to preserve the meal ideas that made those recipes useful in the first place.
Because a good recipe shouldn't become useless just because a particular seasoning or sauce is no longer available.
As we continue updating the website, you'll find more recipes organized by the types of meals you're looking for, including chicken, beef, pork, seafood, pasta and plant-based dinners. Even the Wildtree Freezer Meals!
Explore Our Dinner Ideas For TonightWhat Happened to Wildtree?
Wildtree became popular for its seasonings, sauces, cooking oils and meal-preparation ideas. Its products helped home cooks add flavor to everyday meals without having to keep dozens of individual ingredients on hand.
Many customers also remember its freezer-meal workshops, where families could prepare several meals in advance and have them ready for busy weeknights.
In 2019, Wildtree announced that it was ending its direct-sales model. The company subsequently changed ownership when Altair Acquisitions acquired its material assets in April 2020.
The brand later appeared through online retail channels but never gained it's past success and the company ended its operations.
Favorite Wildtree Recipes
For those of us who remember the original Wildtree business, it's certainly wasn't the same experience we once knew.
And if you still have an old Wildtree cookbook or recipe collection that you haven't discarded...you're in luck! With Wildtree out of business, those recipes call for products you can no longer buy. That's something we're working to help solve.
Your Favorite Products
If you were a longtime Wildtree customer, you probably had a
few favorites that you used over and over.
Maybe it was a seasoning blend that made chicken taste amazing. Perhaps it was a sauce you used for an easy weeknight dinner. Or maybe you loved being able to prepare several meals at once with just a few Wildtree products.
The good news is that you don't necessarily need those exact products to continue making many of your favorite recipes.
For example, an older recipe that calls for a Wildtree Italian seasoning blend can often be adapted using common grocery-store herbs and spices.
A recipe that calls for a Wildtree sauce may need a few additional ingredients, but that doesn't mean you have to give up the recipe.
Our goal is to update the older recipes on this website so you can prepare them with ingredients that are easy to find.
And when a convenient seasoning blend makes sense, we'll share those options, too.
What About Wildtree Oils and Marinades?
Wildtree oils were among the products many customers remember most.
The company offered a variety of flavored grapeseed oils, including garlic, lemon and other specialty flavors. These made it easy to add flavor to chicken, vegetables, salad dressings and marinades.
If you've been searching for Wildtree oils, there are several ways to achieve similar results in your own kitchen.
For example, you can combine olive oil with garlic and herbs for a simple marinade. Lemon juice, olive oil and a little seasoning can make an easy dressing for vegetables or salads.
You can also experiment with other cooking oils depending on what you're preparing. My favorite substitute is avocado oil.
The important thing is to understand what the original oil
contributed to your recipe. Was it providing flavor, helping prevent food from
sticking, or serving as the base for a marinade?
Once you know that, finding
an alternative becomes much easier.
Coach's Tip
Don't feel you need to replace every old Wildtree product with another specialty product. Sometimes a few basic ingredients from your pantry will do the job just fine.
What's Next? A New Chapter in Making Dinner Easier
Can I tell you something I've learned after years of helping people prepare meals?
There are thousands and thousands of great recipes available.
Finding another recipe usually isn't the biggest problem.
It's figuring out what to make, making sure you have the ingredients, and finding the time and energy to put dinner on the table.
That's one reason I created The 10-Minute Dinner System™.
It's a simple approach to organizing your dinner plans so you aren't starting from scratch every afternoon.
And for those who would rather have someone do most of the planning, we've also developed Done-for-You dinner plans with recipes and grocery shopping lists.
It's the same basic idea that made Wildtree's meal-preparation approach appealing to so many families: make dinner easier by doing a little planning ahead of time.
Only now, we're building a system that doesn't depend on buying a particular brand of seasoning or sauce. You can use your favorite recipes, the ingredients you already have and the foods your family actually enjoys.
Stay Connected As We Update Our Wildtree Recipes
If you originally discovered this website through Wildtree, welcome back!
We're continuing to update older recipes, add new dinner ideas and share practical ways to make cooking at home easier.
We're also exploring some exciting possibilities involving new seasoning products. I'll share more information as those plans develop.
In the meantime, take a look around, find something that sounds good and get cooking.
And remember:
Dinner comes every day. The stress and struggle doesn't have to.
— Coach Gregory Scott
a.k.a. The Man With The Dinner Plan
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